3M
Followers on Social Platforms
50M+
Views on Social Platforms
4M+
Podcast Downloads
A movement, not just a following.
The woman leading the self obsessed movement.
Tam Kaur is a British author, entrepreneur and cultural voice based in London. She is the founder of Self Obsessed — a premium wellness brand built on one belief: that the most radical thing a woman can do is invest deeply and unapologetically in who she is becoming.
In 15 months, Tam grew her YouTube channel from under 1,000 subscribers to over one million — one of the fastest organic growth trajectories in UK self-development.
Her debut book Buy Yourself the Damn Flowers sold out its launch signings and was given a limited edition launch 18 months after the initial launch. In October 2024, Spotify hosted a dedicated book event at their London headquarters, bringing together Spotify's Chief Public Affairs Officer and a Getty-photographed audience to mark the occasion.
Tam has headlined the Women of YouTube event, spoken at Cheltenham Literature Festival, and built a community of over 3 million across platforms with 50 million+ views and 4 million podcast downloads. She works with partners including BOSS, Hublot, and Lululemon.
Follow Tam
